By ZACH BORDEN | SCRIPTMAG
Transmedia is becoming a remarkable value proposition in Hollywood. When the universe in an intellectual property is disseminated across a myriad of entertainment channels, this is transmedia at work. It can transform a story that is only meant to be two hours into something much bigger and longer once the credits finish rolling. This growing methodology lets studios maximize their investments in tent-pole movie franchises and significant television shows. The additional content also serves as a way to create more of a buzz around a property, indoctrinate a core fan base and create an additional revenue stream.
